CONTINUING THE GROWTH OF ADAPTIVE FASHION
After the tremendous launch of adaptive fashion, the global fashion search platform Lyst noted searches for adaptive fashion increased by 80% showing that the market has always been there and is most welcome, and as we move into 2020, we are seeing more and more adaptive fashion brands in the spotlight such as Kintsugi Clothing, Zappo Adaptive, Bra Easy, Rollitex, Iz Adaptive by Izzy Camiller, and CUR8ABLE, including ourselves here at Ribcap.
Together, we promote non-stigmatizing fashionable clothing that is inclusive and adaptive to fulfill the needs of those with disabilities.
We had an amazing interview with Dr Truett Vaigneur an amazing man with a heart of people with disabilities. Based in New York Dr Truett and I speak about BraEasy how it came about, what's next and the amazing life-changing bra that we have invented.
"Rachel Whittaker is the CEO and creative director of BraEasy. She designed the first adaptive bra when her daughter, Jamie, had a stroke and was unable to put on a bra independently. From the first bra to now, BraEasy has become an internationally successful bra company providing disabled women all over the world with adaptive, sexy, and comfortable bras. It was a pleasure interviewing Rachel and hearing how she became the CEO of a company which now produces some of the most successful adaptive bras in the world. As many of her clients have stated: BraEasy bras are 'life changing.' For more information please visit: www.braeasy.com"
The one handed bra could be the item that could change your patient’s life
Losing the ability to use one arm or hand can feel very debilitating and frustrating for many. This could be through a stroke, arthritis, amputation or wrist damage. You may be working with a patient recovering from surgery waiting for full function to return or they may have been born with a limb difference.
Anyone who has lost the function of one limb will find it difficult to adapt, however, as OTs you know you can recommend dressing aids, offer advice on how to tackle activities of daily living, get creative with kitchen skills and offer advice for bathing and hair washing. Often patients will have a carer or partner who can help to get them dressed, however, this does remove their independence significantly and for a woman the trickiest task of dressing can often be putting on a bra.
The (not quite) Definitive Bra Guide for disabled women.
Braeasy is a lingerie company breaking barriers in every possible way. From their focus on beautiful accessible bras to diverse representation in their marketing material to their inclusive values, this is a company that is determined to make a difference. These values and approach to bras isn’t surprising at all when you hear founder Rachel Whittaker’s story. Whittaker’s inspiration for Braeasy comes from her daughter, Jamie, who was diagnosed with a brain tumour at the age of 9. During surgery to remove the tumour, Jamie had a stroke. Through radiotherapy and rehabilitation Jamie beat the odds and survived her cancer. And with the support of her family she is figuring out how to tackle life post-stroke, including how to put a bra on.